Ah, the Apple Genius Bar. You walk up, tell someone you have an appointment and that’s it. No number or anything. You just stand in a confused crowd trying to figure out where they need to stand so no one cuts in front of them. It doesn’t help that your name is flashing up on the “helping next” board and nothing is happening, so you think you’re gonna miss your appointment. All the while you’re looking around to see if other people that got there after you are being helped.

Then, magically, an associate walks up to you and knows you by name. I was totally confused, but then realized that the person I talked to initially had written down a description of me (“Green Coors shirt”) and that’s how I was found. It was all just really disorienting.

I’d love to have visibility into how they describe people. I’m sure it would make a very popular website.